“Well...have you seen these already?”
I was shown a few pairs of Converse shoes with lines across their toes.
“This is called Jack Purcell smile,” he added.
Then a magic happened; All the sudden those shoes started smiling at me.
He is Glen, the owner of the Converse store Baggins located in the Paper Box Arcade located on on Lo Jo or again Lower Johnson street. He’s not just selling shoes. He knows Converse at heart.
It was mind blowing. I can’t look at a pair of Converse in a same way ever again. I never got what all the fuss is about Converse and high cut and limited editions and so on but the shoe company has its own history and culture. That makes Glen a historian of the Converse world.
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| Glen showed me a signed Converse ad |
The Victoria native started the store in December 1969. The shop was not always known as “the Converse store” in town. Who could guess this hipster destination used to be a hippie paraphernalia shop?
The business took a downturn when it came to the end of hippie epidemic.
“We were trying to sell hippie clothing but there were no hippies left,” Glen recalls.
And here is a store that never left behind; they started selling Converse shoes.
It maybe was just a coincident that one of his suppliers brought in Converse shoes around the time but it was Glen’s business sense that made the store into what it is today. “From the first pair sold, we knew we were onto something,” Glen says.
It maybe was just a coincident that one of his suppliers brought in Converse shoes around the time but it was Glen’s business sense that made the store into what it is today. “From the first pair sold, we knew we were onto something,” Glen says.
You can see how he keeps the store up to date from how they sell shoes too. He saw the transition into the era of online shopping and quickly adapted the trend. But this time it was more of an accident how they became so successful in this. “One evening over drinks a friend of mine suggested putting our selection on the internet.” and it was done without Glen knowing about it.
One day he came into work and found 2 orders sitting in his fax machine.
“So I thought it was pretty cool doing business in my sleep!”
Even with the great success story of the store, they know that their store was small and at competition with bigger business with great discount. That’s why they focus on specialization.
“We want to know more about the product than our competition, and we want to be able to share the stories about the shoes, and there are many!"
The successful small business owner knows how to win the competition.
“....you kind of have to blow customers away,” he added,
“We want to be the go-to place!”
THE STORE
The number of shoes in the store is overwhelming. The place resembles an old library in London where you need a sliding ladder to get what you need. The place was full of shoes from the ceiling to the floor. Or maybe this is what back of shoes stores are like. Here, you don’t have to wonder if the person said “I’ll check in the back” will come back or has already forgotten about you. There’s no “back.”
The storage area is integrated into the store. I love the concept so much.
I grew up with big feet complex and I grow up with a weird resentment toward shoes shops. But there was something so promising about the number of shoe boxes in front of you.
As Glen said that he's aiming for specialization, I could see many limited edition Converse. At the time of my visit, Converse Special Rock Group Edition was in and they were displayed neatly on the wall. I was amazed at the wide selection of the limited edition shoes. They have many sizes too.
Also, even you don't have kids, don't forge to check out kids shoes section. It's just really fun just browsing through little sheep and dinosaurs thinking to yourself why your parents didn't buy you one of these pairs.
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| don't forget to meet the real store owner. |
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| For me that was a pair of flying pig :) |
